Amsterdam Brewery Oranje Weisse

From Beer Report Pictures

The last time I did a beer review… It was for a brewery in the vast wasteland of beer that is the central plains.  Well, after a drive through Canada this past week… I can honestly say that the folks in Missouri have it far better than you poor socialist Canadians!

Not to get off subject about this beer… But I want to digress and tell a little bit about what I saw.  Well, maybe more about what I DIDNT see!  Craft beer!  

I was so impressed when we were heading out of Toronto to see a store called “The Beer Store”.  “Hey, this has got to be a place to check out!”  Sadly, it was like Little Caesars pizza takeout.  Tons of “Macro” brands labeled on a wall waiting to be pulled “Cold and Ready” for checkout.   There were a few Mead’s listed.  But with the company they were keeping on the “menu”…  I was suspicious of their relationships to the macros.

So, after scouting out a few more places.  I finally found an honest to goodness liquor store.  It was a chain, LCBO.  They were touting a new beer area all over the banners placed around the building.  This was a good sign!  Turns out that Canada has a big pilsner culture!  I am not sure if this is progress, or if its business as usual.  There were very few “craft” offerings in the beer section.  I did manage to find lots of Canadian cans and a few French canned beers.  (That was actually kind of exciting for me!)  Then, I found this beer posing as an import.

Now, if I were trying to brand myself as a local Ontario brewery… I probably would not call myself the Amsterdam Brewery… And I certainly would not have used Oranje Weisse Premium White for the name.   But then again, I’m American, and we just blast you in the face with branding and burn it into your brain.  That’s how we are!

From Beer Report Pictures

This subtle approach almost led me to overlook this beer as some random European import.  They did have a nice little instruction sheet on the neck of the bottle reiterating instructions already on the bottle on how to roll the bottle and swirl the yeast.  This little tidbit on advertising was enough to have me pick up the bottle and see what was going on.   I figured, if these guys care enough to instruct their drinkers on how to enjoy the beer.  They may just care enough about the beer going in the bottle more than others.

So, was I right?

The beer is solid.  It reminds me of my first experiences with European Whit beers in the past.  Which is a good thing.  It hits all the flavor notes I expected.  I have been searching my palette for the orange notes since I stared writing this.  I have to say its not as strong as I had hoped.  Too bad, that would have been cool if it was something that made this beer stand out versus those imports I referred to.  I followed the instructions about rolling the bottle before opening it and pouring.  But, I was not happy with this technique.  Since I am using my little 8oz IKEA taster glass, I had to fill it back up halfway trough the bottle.  On the second half I did the “Swirl” that I am accustomed too.  This presented me with a beer that was much foggier and maybe, just maybe, some more of that orange taste. 

All in all…  A very enjoyable summer “vit”.  I don’t think this beer is available anywhere around me.  Is it in the states at all?  Cant say.  I am glad I bought 2 bottles.  I will enjoy this one the next time I am grilling out with some tuna steaks or some other fresh, light summer foods.

Back to what I saw in during my brief run through Canada.   Are Canadians searching for a beer like this?  Probably not.  So, you have to start with your niche groups and then somehow hope the masses “come around”.  I am still amazed by brewers who go on a limb and start up a new venture in inhospitable areas.  To me, starting a craft beer brewery in Canada has got to take some nuts.   I would love to know the statistics of market share and growth of Canadian Craft brewers vs the big boys.  In America, we constantly marvel and brag about the growth of Craft Beer.  After looking some things up, (yeah, we do that sometimes) I find that these guys have been making beer for 25 years.  So, they must know what they are doing!   

Beer Report Score:  3.5 out of 5 IBU’s

Links:

http://www.lcbo.com/

http://amsterdambeer.com/

2 thoughts on “Amsterdam Brewery Oranje Weisse”

  1. Groucho, the Beer Store is owned and run by Molson Coors, Labatt’s and Saparo. All 3 are owned for by foreigners. This shit store is a disgrace to all of Ontario. They have a monopoly to push their mega-swill piss yellow lagers. You must of seen them in your face when you entered. I refuse to shop there. No beer in corner stores, gas stations, just the high priced LCBO and this phony Beer Store. I am a homebrewer and proud of the fact I don’t give these bastards one red cent of my money. Craft Beer is growing in Canada, if only there were Craft Beer stores like in the US, it would it grow even faster. Hope you had a good time.

    Cheers,

    Chris

  2. You know… Its funny you mention LCBO as a phoney beer store. I went to the website for the store as I was writing this, and it called the itself the Liquor Control Board of Ontario. I thought, “Thats an odd name for a retail store”. Are you guys completely limited on your beer distribution to places like this and “The Beer Store”?

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